4 tips for designing large-format print projects

April 11, 2025 14

Creating large-format print designs can be both exciting and challenging. These designs are focal points for marketing campaigns, events or brand promotions. Whether it’s a billboard, banner or trade show display, every detail counts. If you’re looking to stand out, these tips for designing large-format print projects will help you create visuals that grab attention and deliver your message clearly.

Choose the right resolution and image quality

Large-format prints require high-quality visuals so the final design looks sharp and professional. Since large prints are visible from a distance, an effective workaround is to use a scaled-down size, keeping the resolution around 100–150 DPI. For example, if the actual print size will be 100 inches wide, you’d work with a scaled-down, high-resolution version that’s 10 inches wide. Always start with high-quality images and assets because flaws in resolution will be magnified when scaled up.

Understand the importance of viewing distance

Think about where your print will be displayed and how far away viewers will stand when looking at it. For instance, people see billboards from hundreds of feet away, so you don’t need details that would be lost at such a distance. On the other hand, people view trade show displays or posters up close, so the images require a more detailed design approach.

By tailoring your design to match its context, you can ensure clarity and readability. For content that people read from a distance, incorporate bold fonts and minimal text to achieve impactful visuals.

Pay attention to color and calibration

Colors play a crucial role in large-format designs, but they don’t always appear the same on the final printed project as they do on a computer screen. Calibrate your monitor to match the printing method and ensure your color profile settings are correct. Printers work in CMYK, so convert your design to this color space in order to avoid surprises. Bright and vibrant colors may appear dull if this isn’t adjusted, so communicate directly with your print vendor to ensure the final output aligns with your vision.

Select the right material for durability and impact

Your choice of material for large-format printing projects can make or break its effectiveness. Vinyl is great for outdoor banners due to its weather resistance, while fabric or canvas works better indoors. Think about where it will be installed, how long it needs to last and environmental factors like rain or sunlight. A glossy finish can make colors pop, while a matte finish might reduce glare and improve visibility under bright lights. Consulting your print vendor about which materials would suit your needs will ensure your project looks great and performs well in its intended environment.

Designing large-format print projects requires attention to detail and your audience’s experience. By accounting for viewing distance and selecting durable materials, you can transform your vision into an impactful design. If you’re ready to take your large-format projects to the next level, apply these tips to your workflow.